The main areas of the Center's scientific activity are:
- the influence of artificial intelligence on management and organizations;
- communication and relationship management in social media and on digital platforms;
- management of a digital enterprise and a virtual team;
- cybersecurity and risk reduction methods in the online environment;
- digital technologies and their role in management processes;
- strategies for obtaining and analyzing digital data;
- evolution and development of cybersociety;
- marketing in the era of digital technologies;
- digital technologies in education;
- building a competitive advantage in the era of digitization;
- enterprise intelligence 4.0 and changes in business models;
- digital culture.