New article of Małgorzata Karpińska-Krakowiak (PhD) about Comedic Violence and  Brand responses

We are happy to announce that the article of Doctor Małgorzata Karpińska-Krakowiak was published in one of the most prestigious journal about advertising. Congratulations! See more: Karpińska-Krakowiak, Małgorzata (2019), Realism of Comedic Violence and its Impact on Brand Responses – The Moderating Role of Disposition to Laughter, „Journal of Advertising …